{"product_id":"ruched-organic-satin-scrunchie-plastic-free","title":"Blue Ruffle Kooshoo","description":"IN A NUTSHELL 🌿\nA sculptural organic cotton satin scrunchie in cool, moody ocean tonesBlue Granite carries the wave inspiration of the design in the colorway that appeals to the fashion-forward customer who wants sophistication with more personality.\n \nWHY IT MOVES\n - Design-led impulse purchase: double-layer ruffle unlike anything else in the scrunchies category. Earns its place on any display.\n - Two purchase motivations in one SKU: fashion-forward and hair health-conscious customers both reach for it.\n - Featured on Elle Fanning at the US Open and Kristen Bell in Nobody Wants This Season 3, driving active search for ruffle scrunchies right now.\n \nIF YOU WERE TELLING A CUSTOMER ABOUT IT, YOU'D SAY:\nA statement piece that gives any look a quick uplift with zero effort. Ponytail, bun, smart casual, corporate, special occasion — it works for all of it. This scrunchie attracts compliments.\n \nSHOPPERS WHO LOVE THIS\nThe customer who reached for Tuxedo and wanted more color. The fashion-forward buyer who gravitates toward cool tones and considered choices. The gift buyer who wants something original and elevated.\n \nBLUE GRANITE\nCool, moody blue tones carrying the ocean and wave inspiration of the design. A strong contrast colorway that photographs beautifully and pairs naturally with Tuxedo on any display.\n \nALSO AVAILABLE IN\nTuxedo is the classic anchor and the strongest everyday seller. Stock both — they sit beautifully together and appeal to two distinct but equally loyal customers.\n \nBETTER FOR HAIR 🌿\nMost scrunchies hide the same synthetic elastic known to damage hair. Friction lifts the cuticle with every wear, causing frizz and breakage, and slipping elastics get wrapped tighter stressing the follicle. Organic cotton satin glides over the cuticle instead of gripping it. Plastic-free elastic — 70% organic cotton, 30% natural rubber — holds all day without over-wrapping. No creases. No breakage. No tension.\n \nBETTER FOR THE PLANET 🌿\nConventional scrunchies shed microplastics and sit in landfill for centuries. Ours are 100% organic cotton satin, plastic-free elastic core, OEKO-TEX certified non-toxic dyes, Fairtrade-made, shipped in 100% recycled FSC-certified plastic-free packaging.\n \nHOW IT'S MADE\nFairtrade-certified facility in India. Outer: 100% organic cotton satin. Inner elastic: 70% organic cotton, 30% Fair Rubber certified natural rubber. Every dye verified to OEKO-TEX Standard 100. Machine washable, cold water, lay flat to dry.\n \nPAIRS WELL WITH\nFlat Hair Ties and Pearl Hair Ties for a complete organic hair accessories display.\n \nQUICK SPECS\n - Outer: 100% organic cotton satin, vegan silk alternative\n - Inner elastic: 70% organic cotton, 30% Fair Rubber certified natural rubber\n - Double-layer ruffle: volume without weight\n - Creaseless, all-day hold for fine to thick hair\n - OEKO-TEX certified non-toxic dyes, Fairtrade-made, vegan\n - 1 per pack, case pack: 5 units\n - Ships plastic-free from our US warehouse","brand":"KOOSHOO","offers":[{"title":"Default Title","offer_id":67815549042967,"sku":"2104RUFBLG","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/0721\/4871\/files\/dbc0b7d3ab1295f047ba6785ecac87b204d3d7c1ed033d249b3759c307538929.jpg?v=1792176123","url":"https:\/\/boshibotanicals.com\/products\/ruched-organic-satin-scrunchie-plastic-free","provider":"Boshi Botanicals","version":"1.0","type":"link"}